Master of Science in Business Analytics (MSBA)

The University provides an executive Master of Science in Business Analytics (MSBA) degree to advance students' professional and academic pursuits. Designed to equip professionals with the skills to analyze and communicate complex data, the MSBA program offers concentrations in Information Technology and Marketing, aiming to prepare graduates for impactful roles in competitive, global organizations through advanced analytics and ethical decision-making.

Executive MSBA Core Courses (18 s.h.)

• BUS 551 Quantitative Methods in Business
• BUS 552 Business Intelligence and Communication
• BUS 553 Data Management and Analytics
• BUS 554 Business Analytics and Management Strategy
• BUS 555 Data Visualization for Business
• BUS 556 Ethical Decision-Making in Business

The Executive MSBA Concentration courses in each concentration area are as follows:

IT concentration (12 s.h.)**

• BUS 511 Programming Languages for Business
• BUS 512 Data Security, Ethics, and Legal Issues
• BUS 513 Emerging Technologies
• BUS 514 Artificial Intelligence

Marketing concentration (12 s.h.)**

• BUS 541 Advertising and Promotion
• BUS 542 Consumer Decision Making
• BUS 543 Global Marketing
• BUS 544 Marketing Analytics & e-Commerce

Due to the applied learning component required for the degree program, executive format students must enroll in BUS 598r every term of enrollment.

**3 of hours of BUS 598r can replace one 3-hour concentration course